Creating a stunning packaging design can make all the difference to the quality of your brand.
Think about your most recent purchase. Why did you purchase that specific brand? Was it an impulse buy, or something you genuinely needed?
Now that you’re thinking about it, odds are, you bought it because it was interesting. Yes, you may have needed shampoo, but did you need that specific brand? The one with the sleek, expensive-looking bottle? No, but you bought it because you thought it would make you feel fancy, even if it’s the same product as what’s in the discount bin.
This is the purpose of packaging. Packaging, when done correctly and creatively, is ultimately what sells your product. It's more than just putting your logo on a package. It draws attention, sends a message, and makes consumers feel a certain way.
Packaging is a form of branding and knowing how to make your product stand out amongst all the others on the shelves can be hard, so take a look at a few packaging examples and tips to draw inspiration and learn how to make your packaging appeal to the masses.
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Consider all available space
When creating a package, utilize every inch that you can. This box uses a pretty pattern on the interior. Instead of leaving the inside untouched, the pattern makes the box feel more upscale, which, in turn, makes the product inside seem more upscale.
Don’t be afraid of simplicity
Sometimes simplicity is key, and that holds true in this packaging. The earth toned, recycled material gives off an earthy feel, which is solidified with the pander eating the grass illustration. The bright pops of color on the labels lend to the design nicely, bringing a bit more of a modern twist to the package.
Cutting back on the elements you add to a design can lead to a simple yet elegant look.
Think about the experience
Consider the actions a person will go through while interacting with your product. In this case, the product is luxury slippers. Since they’re a luxury item, they come inside a nice dust ruffle, which is then placed inside the box. The purchaser would open the box, see another package nestled inside, and then discover the slippers. The simple act of layering the package adds the luxury aspect, and makes it easier for purchasers to rationalize spending the few extra dollars for the experience.
Cutting back on the elements you add to a design can lead to a simple yet elegant look.
Be creative
You can make your packaging cool, but if you can make your actual product cool, you’ve got a real winner. Take this creamy soap, for example. It’s just soap right? No, it's soap created in a mineral form to represent the company's core values which is they only produce natural skin care products.
Don’t limit yourself
If your product is best coming in a certain type of package, don’t limit yourself to the basic idea. Take the Iphone, this is best coming in a box, but instead of just a regular box you open at one end, it lifts off from the top. This lifting action makes it just that much more special and interesting before the reveal, and makes it feel even more expensive.
Consider the interior
The outside of your package should be interesting, but what about the inside, where the product is actually encased? If you have multiple parts and pieces to your product, display them separately. This yoyo packaging has small cut outs for each piece of the yoyo, and they all fit neatly inside. The colors of the product relate to the colors on the box, and it pulls it together nicely.
Cutting back on the elements you add to a design can lead to a simple yet elegant look.
Think outside the box
Or in some cases, in it. Break the conventions of what your product is ‘supposed’ to come in. Water typically comes in a plastic bottle. But this water comes in a cardboard box. it’s still just water, but it’s different than anything else on the market, and it’s sure to grab your attention.
THE POSSIBILITIES ARE ENDLESS...
After seeing a few of the samples above, you can see the limitless possibilities there are for making awesomely creative packaging. There should be no hesitation to push your product’s package to the max. It can be functional, purposeful, entertaining, or just outright bizarre, but one thing’s for sure: The more creative and inspiring your packaging is, the more likely the product is to sell.
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